Bugün öğrendim ki: 1967 ve 1991 yılları arasında SSCB var olmayan ürünler için binlerce TV reklamı üretti.
Who in his right mind would produce a TV commercial for a product that does not exist? Between 1967 and 1991 the Soviet Union's sole advertising agency produced literally thousands of commercials, pitching products that state owned companies did not produce and had absolutely no intention of producing. From [minced chicken](https://www.youtube.com/watch?v=i6LAVk1sHW8) to hot air showers and double layered toilet seats, the Estonia-based Eesti Reklaamfilm (ERF) made over 6000 commercials for all manner of goods – both real and fictitious. In a consumer orientated capitalist society, advertising is about getting people to buy your product instead of your competitor's. But because of the absence of competition in the communist system, television advertising had a totally different purpose and role. According to the Australian [magazine](http://www.smithjournal.com.au/blogs/history/ads-in-the-ussr) Smith Journal, “Its objective, in the simplest sense, was to project a narrative of abundance onto a population that was accustomed to experiencing scarcity.”