Bugün öğrendim ki: Spencer's'ın sahibi olduğu Spirit Halloween, 4-8 hafta boyunca her yıl 1200'den fazla yerde çalışır. Yılın geri kalanını bir sonraki Cadılar Bayramı sezonu için boş yerleri keşfederek geçirirler.
The first thing I notice about the Spirit Halloween at 65 Broadway is that the building's exterior is far too nice to house a seasonal Halloween pop-up shop, even though that's exactly what's going on. The building, located in Manhattan's Financial District, was built in 1916 and was used as American Express's headquarters until 1975. Now, for a limited time only, it's full of Halloween costumes and spooky lawn decorations. Pop-up Halloween stores exist all over the country. They usually arrive in late summer or early fall, before the leaves have even started changing color. They set up shop in whatever vacant retail space will take them, whether it's a now-defunct Babies R Us, a former grocery store, or the first floor of the American Express building. Then, a day or two after the big night, they vanish, not to be seen or thought of for another year. Despite the brick-and-mortar [retail apocalypse](https://www.vox.com/new- money/2017/5/4/15124038/regional-mall-apocalypse) taking place across the country, Halloween pop-ups like Spirit have ended. When traditional retailers file for bankruptcy and leave empty big-box stores in their wake, they also give Halloween retailers more potential locations to choose from. Shockingly, even the rise of online shopping can't seem to kill the Halloween store.